Does size matter?
Many Schools, Pre-schools and Nurseries use larger School photography companies simply because they are more visible with a bigger marketing budget than smaller operators. However it’s NOT always the case that they can offer a more reliable service.
Many larger companies take on new photographers from adverts saying ‘no experience needed’ who are then sent out to Schools after a very short period of training. This approach doesn’t replace real photographic knowledge and experience built up over years. They may offer low prices, but might overbook jobs and cancel last minute when the schedule gets tight. You may get a different photographer every year and the calibre of the work may vary. This practice is likely to affect sales and result in complaints from parents.
How can an independent School Photographer differ?
A growing number of Schools & Pre-schools prefer to use a smaller company or local independent School photographer as they often find they provide a much higher quality of photography and a more flexible service. Many smaller companies and independents are from a wedding and portrait photography background which many in our industry feel is the ideal combination of skills. Plus you’re more likely to get the same photographer every time. If they are also SPP accredited, this will indicate that they have satisfied School and/or Pre- school customers that use them for repeat business.
Always check their credentials
However, no matter what company you choose, always check their credentials and get a reference. Take a look at our other tips for finding a new School Photographer in our Blog.